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 Jayajit Dash Right from the time Facebook chose to rebrand itself in a new avatar- Meta, legions of users have started fancying their 3D digital avatars. With these avatars, they can play, socialize, shop, attend meetings, participate in concerts, and buy land plots in a virtual world. There is considerable hype on the possibilities of the Metaverse. It’s billed as the next iteration of the internet where people will mingle with people and engage brands too. Metaverse as a service is brimming with potential- both transactional and experiential.  An $800 billion opportunity, the transactional value within the Metaverse is projected to reach $42 billion by 2026, according to research firm Strategy Alliance. Metaverse will also be the fulcrum of experiential economy, elevating User Experience (UX) to an unimagined level. It is the evolution of a digital-first world where people will make decisions based on their experiences with digital products, services or solutions. Perhaps, ...

I can take a safe bet that many of you reading this blog know a bit or more about Artificial Intelligence (AI) . It’s not just a tech buzzword. We have a brush with AI in our day-to-day lives even though we may not realize its presence. AI is there in our smartphones and in our cars. It has crept into our social networks, our workspace and our living rooms too. But many of us haven’t opened up to the disruption AI is brewing. What if I claim AI can do more than mimic human intelligence? And, create some great content? Don’t you find it believable? Just check into thispersondoesnotexist.com   and generated.photo. Here, you will find umpteen images of people who never existed, yet they look so real. Yes, this is possible. Generative AI is making it happen.   Dredging More on Generative AI Generative AI is the technology that uses Machine Learning (ML) algorithms to create new artefacts from existing content like text, images and videos. Gartner has listed Generative AI as...

Today, the wave of digital transformation is buffeting the shore of almost every sector. Agriculture is no exception. The landscape of farming is veering to 'digital agriculture, which is about sourcing and leveraging the correct data and building insights out of it for transformative outcomes. Digital agriculture is characterized by the confluence of different agriculture technologies (also called AgriTech ) like robotics, drone technology, weather monitoring via satellite imagery and precision application of water and chemicals. Since data is central to changing the culture of agriculture, the farms and farmers will need Smart sensors, satellite imagery, and other cloud-based technologies for recording data during crop planting, harvesting, maximizing production output, and checking the anomalies on the ground. The use of these smart technologies in tandem has given rise to ‘connected agriculture’, the market for which is expected to grow by $3.61 billion from 2021 to 2026.   ...

Today, Digital Experience Management (DXM) is more than an addictive catchword. And, you know how User Experience (UX) is more important than the product or quality to keep customers glued to your brand on the digital territory. DXM is the smart platform that helps companies align channels, manage content and deliver an omnichannel experience to the customers. Offline or online, it’s a cluttered marketplace where brands struggle to differentiate from others. This is where a well-crafted DXM strategy helps. Only delivering content to websites, email, mobile apps, customer portals, social platforms, IoT (Internet of Things) devices, Augmented & Virtual Reality (AR/VR) devices, in-store kiosks, digital signage and POS systems isn’t enough. There are 6.5 connected devices per person- all these devices or channels must coalesce to create a connected experience, goading people towards a clear outcome. DXM helps achieve this by merging physical and digital channels with the help of an...

  What is digital transformation doing to the world around us? Is it just a halo of disruption created by digital technologies? I feel there’s a lot more to it. It is creating an ecosystem that stitches people and their devices digitally. In embracing a culture of digital transformation, organizations are increasingly automating more processes. This automation is moving up the curve beyond the mundane tasks automated by RPA (Robotic Process Automation) bots. I believe many of you have heard of hyperautomation. Gartner listed it as one of its Top 10 technology trends in 2020, terming it ‘an unavoidable market state’. Hyperautomation is augmenting the existing automation capabilities. It coalesces RPA, Artificial Intelligence (AI), Machine Learning (ML), Intelligent Optical Character Recognition (OCR), Process Mining and low-code applications.   Why Do You Need Hyperautomation? Hyperautomation is built on the premise that anything that can be automated will be automated....