Connecting experiences in a digital-first world

Today, Digital Experience Management (DXM) is more than an addictive catchword. And, you know how User Experience (UX) is more important than the product or quality to keep customers glued to your brand on the digital territory. DXM is the smart platform that helps companies align channels, manage content and deliver an omnichannel experience to the customers. Offline or online, it’s a cluttered marketplace where brands struggle to differentiate from others. This is where a well-crafted DXM strategy helps. Only delivering content to websites, email, mobile apps, customer portals, social platforms, IoT (Internet of Things) devices, Augmented & Virtual Reality (AR/VR) devices, in-store kiosks, digital signage and POS systems isn’t enough. There are 6.5 connected devices per person- all these devices or channels must coalesce to create a connected experience, goading people towards a clear outcome. DXM helps achieve this by merging physical and digital channels with the help of analytics, Machine Learning (ML), AI, IoT and other technologies.

What DXM Promises for Enterprises & Governments?

The amount of data, personalization and feedback populating the digital modes is too immense to be managed on its own. Amid this tide of digital infobesity, enterprises or governments can no longer be content with banal social media posts. They need to manage email communication, website landing sites, checkout experiences, smart beacons, inventory, ad placement, and more. Moreover, they need all of it to work seamlessly together. And, DXM is the recipe. How? It can manage a multitude of requirements:-

Language translation

👉Personalization

👉Content management across social accounts and channels

👉Gathering data about customers, partners and influencers

👉Scaling your Customer Experience (CX) seamless across countries and continents

👉Providing data, metrics and analytics, offering insights into the customer journey

👉Determining the RoI of your digital investments.

DXM caters to not only downstream needs such as experience delivery and data collection but also upstream needs like digital asset management and collaborative content creation.

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